The Road Ahead : December 2015
30 WHAT A RIDE it has been AS WE NEAR the end of the year it is time to look back on the 75th anniversary of your member magazine, The Road Ahead, and celebrate a rich history of advocacy, and member information and education. It is also time to look forward and contemplate the future for a Club that has continuously adapted to meet the changing needs of its members. We are roadside, and insurance, and travel, and finance, and advocacy... and in the future, so much more. Today the breadth of our membership is reflected in the pages of your magazine. Whether it is the much-loved vehicle reviews, the well-thumbed travel stories, new developments such as Home Assistance, and our campaigns for safer drivers, in safer cars on safer roads, The Road Ahead offers a broad range of choices for our members. Importantly, we have grown to tackle issues that would never have been contemplated when we launched 75 years ago. Today we speak on the digital distraction killing motorists through use of their mobile phones, the market disruptions of ride sharing, and even electric vehicles and autonomous cars. As our members look for more from their Club, we launch Home Assist, the safe and trusted home equivalent of roadside rescue. We will also see an explosion of new products and services, new reasons to value that RACQ membership card, as we continue to grow and diversify. What a ride it has been. We look forward to taking you with us as The Road Ahead continues to meet your needs for many years to come. Paul Turner Executive General Manager Advocacy REMEMBER THE DAYS when you checked your Gregory’s, not Google, to find out how to get somewhere? When dating meant a boy had to telephone a girl at home to ask her out and risk talking to her parents – or worse, her brother – first? A time when everyone memorised their friend’s telephone numbers? That was the 1990s, the world before ever-present technology took over and everyone got wired. As we moved into the Noughties it was all about listening to the Spice Girls, dancing the Macarena and watching Sienfeld, The X Files and Dawson’s Creek. The events of September 11, 2001 stopped the world and the wars in Afghanistan and Iraq took over television screens. In our homes it was all about scrunchies and mood rings, Power Rangers and Pokemon, and keeping your Tamagotchi alive. The Road Ahead kicked off the new millennium by celebrating its 60th anniversary. Over the next decade the magazine launched into the digital age, first with an electronic version in 2008, and then Road Ahead Lifestyle in 2009. The latest piece of the puzzle, The Road Ahead app for iPad and Android, was launched in 2014. THE ROAD AHEAD DEC 2015/JAN 2016 and the the 90 NOUGHTIES , not Google, to NOUGHTIES stopped the world and the wars in launched in 2014. launched in 2014. launched in 2014.
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