The Road Ahead : February March 2010
RACQ is launching into the world of showbiz, sporting superstars, concerts and culture with an exciting new member benefit program. that's entertainment STORY JENNY O'REILLY MEMBER ESSENTIALS RACQ ENTERTAINMENT LAUNCH WWW.ROADAHEAD.COM.AU 70 THE ROAD AHEAD FEB/MAR 2010 BUY GENERAL ATTRACTION TICKETS AT WWW.RACQ.COM.AU/TRAVEL/DISCOUNT_ TICKETS (MOVIE TICKETS AVAILABLE FROM BRANCHES). SIGN UP FOR YOUR FREE EVENTS & ENTERTAINMENT ENEWSLETTER AT WWW.ROADAHEAD.COM.AU. GREATER UNION RACQ ENTERTAINMENT WILL will give members access to a range of discounted tickets for movies and pre-sale tickets to many popular concerts, sporting events and arts performances. The Club's chief executive officer Ian Gillespie said the new program was another way for RACQ to give members value in their everyday lives. "We were looking at the success of our theme park ticket sales and thinking about other ways we could provide a valuable service to members," Mr Gillespie said. "We saw an opportunity to build on the success of our theme park ticketing and the reputation of the RACQ and expand into new and exciting areas." RACQ Entertainment's rollout has started with discount Birch, Carroll & Coyle movie tickets, an every-day saving available through RACQ's retail branches. Mr Gillespie said the member benefit program would expand during the next few months, with the launch of a partnership with Ticketek. This will provide members access to pre-sale tickets to popular concerts and sporting events, as well as other benefits, including special member offers and access to tickets not offered to the public. A preferred arrangement will also be set up with the Queensland Performing Arts Centre (QPAC) in Brisbane. This will cover many of the performances at QPAC, as well as special promotions and member nights. Mr Gillespie said the Club intended to build this member service. "Initially we have cinema tickets, to add to our theme park and other similar discounts, but we have lots of ideas in the pipeline," he said. "This is exclusive to members and it shows that it pays to belong to RACQ." Mr Gillespie said RACQ Entertainment was already proving to be a big hit with members, with thousands of discounted movie tickets sold in the first few weeks. The Birch, Carroll & Coyle movie tickets are discounted by up to 40 percent. The discounted Screensaver tickets, available through RACQ branches and agents, are $10 for adults and $8 for children and pensioners. Gold Class tickets sell for $29 and members can buy Star vouchers, which make great gifts. Mr Gillespie said RACQ offered alliance partners an organisation with an outstanding brand reputation, a tremendous distribution network and a large membership base. Members can continue to take advantage of discounted entry to theme parks, tourist attractions, zoos and wildlife parks -- these tickets are available at branches, by phone or online at www.racq.com.au. The RACQ has tickets for more than 50 other attractions and events, including hot air ballooning, kayaking, whale watching and bridge climbing.
December January 2010