The Road Ahead : June July 2010
RACQ WEBSITE MEMBER ESSENTIALS visit www.roadahead.com.au MORE INFO MAKES YOUR DAY 65 JUN/JLY 2010 THE ROAD AHEAD RACQ has had an online makeover, with a new website that's now even easier for members and customers to use. STORY JENNY O'REILLY A SIMPLER, MORE streamlined website is making it easier for RACQ members to communicate online with their club. Improved features include a new site layout, images and updated content, enhanced 'My RACQ' services, social networking links and improved accessibility (font resizing throughout the site). Web Services executive manager Greg Moore said the new website was designed as a result of feedback received directly from members and RACQ Insurance clients. In the last 12 months, ww w. racq.com.au had more than three million visitors. More than 21 million pages were viewed. In everyday terms, that means the site is heavily used and is important to a lot of RACQ members. "It's a vital communication medium and an important way for our members to engage with us," Mr Moore said. "But members wanted it to be easier for them to use, so they could find information about RACQ's products and services, and be able to complete tasks like insurance and membership renewals quickly and easily too. "To achieve this, we needed to take a member/customer-focused view of the site. "We needed to understand from a member and customer point of view how they wanted to use the site and how to best combine the visual elements of the site with the site layout, information and navigation. "This redesign is all about our members' needs -- we've listened to them." The new site is intended to be more engaging. Members and customers will notice that the site has a refreshed look website offers more with the new RACQ logo and colours. The 'My RACQ' and online payments functions have been enhanced, so it's easier for members to update their details, pay membership and insurance online and manage subscriptions to the club's various magazines and e-newsletters. Visitors to the revamped site should also look out for popular Great South-East presenter Sofie Formica's video about RACQ's membership options. The club is also making it easier for members to share RACQ news with their online friends, with a 'share' button linking directly to Facebook and Twitter accounts. RACQ wants to make the site even better for members, who are encouraged to provide their feedback under the 'My RACQ' tab at: www.racq.com.au/feedback.